Hai everyone.... here I want to share something for you all.. since I've study in UiTM, this is the first time I've given a change by my lecturer (Dr. Voon Boo Hoo) to publish my Marketing's essay in the Eastern Times News since I got the highest mark in the class.. I feel very appreciate what have Mr. Voon offer to me.. So I accept his offer to publish my essay.. Not only me. I need to corporate with Kak Ema, that is my partner to publish that essay because she is the 2nd highest in the class..so here the results.
Beyond Selling or Quality Product
Many people think that marketing is merely the act of selling and advertising the product that already available in the market. However, the marketing does not only involve the process of selling and advertising. Marketing must include identifying the customer needs and wants and how the products satisfy those needs; it is more towards meeting the customer expectations needs and wants. Marketing should include value-added information that makes the products competitive. Organisations are now adopting numerous marketing philosophies to serve their targeted market better. They promote needs-satisfaction selling and value-added service. This is indeed beyond the traditional selling philosophy.
One of the marketing philosophy is the production philosophy. This philosophy or orientation focuses on product availability and affordability. The organisation is inclined to evaluate what customers need and specifically stress that the particular product(s) will always be available and plan a strategy on how the products can meet the needs expectations of the customers. Production cost have to be taken into consideration. The organisation must think about how the product can be produced, and whether their employees possess the right skills and knowledge to produce the particular product.
The other marketing philosophy is product philosophy, where the product quality is stress upon. Product orientations includes how the product is developed for the customer whether it is of good quality, whether it is well-packaged and whether it is of superior value. So the solution to this problem is that the organisation must take fast action on the safety of the products and also follow the evolution of the market to ensure that the product demanded by customer is made available in the market. Another means is to renovate the product with new features to distinguish it from the former product in the market. Besides, the organisation intends to increase the variety of products so that the customers can have more choice; something customers needs, want or expect. In addition they will identify the characteristics of the product that customers needs, which may include; how the quality of product can satisfy customer needs, how best the intended value is delivered to customers, and how to create innovative features for the products to be offered.
To be continued......
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